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Mike Knowles

Leadership

Mike Knowles

Insurance technologist focused on building scalable internet systems and conversion‑driven digital journeys.

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Mike has been building insurance internet systems since the late‑eighties, starting in CDL’s early internet services team. Working with Paul O’Gorman and Quoteline Direct, he built and launched the first broker private car comparison system offering a panel of rates online.

In a 30+ year career spanning Quoteline Direct, Bollington, and Gallagher, he has formulated, developed, managed, or delivered a number of business‑changing programmes.

Development highlights

  • Continued development of best‑in‑class B2C quote and buy applications.
  • Industry‑unique insight applications driven by multiple data touchpoints.
  • Led RPA development to introduce low‑touch and no‑touch processes.
  • Delivered an IT transformation for GoShorty, unlocking major gains in performance, stability, and customer‑grade applications.
  • Built a Noetica dialler overlay with inbound recognition and outcomes.
  • Extended CDL Classic capabilities with new functionality.
  • Shifted development to an API‑first approach.
  • Continuous optimisation for compliance, UX, and conversion thresholds.
  • Belief in end‑to‑end data touchpoints to transform operations.

Mergers and acquisitions

Mike supported all areas during the Bollington and Wilsons merger and acted as the primary contact for applications following the acquisition of Bollington Wilson Group by A J Gallagher.